AI for Marketing Girls
A practical, 90-minute working session on the tools, workflows and systems that let social marketers do their best client work in a fraction of the time.
Analysing the last 60 posts, engagement trends and audience insights, formatting a client-ready report.
What you'll walk away with
Today, in the session
- A simple way to understand how AI can actually benefit you, your work, and your business.
- Live prompts you can paste into ChatGPT or Claude during the workshop.
- How to create a Monday AI command center for Gmail + Instagram analytics.
- How Custom GPTs, Claude Skills, MCPs, and Supernormal fit into one workflow.
Tomorrow, in your inbox
- The complete transcript of today's session.
- The AI roadmap prompt and Monday briefing prompt.
- A guide to setting up your first Custom GPT.
- A guide to creating your first Claude Skill.
- Free Supernormal credits to start recording your own client calls.
Raise your hand if you're willing to try AI for 30 days.
The first shift is not technical. It's mindset.
Ask: “How can AI benefit me, my business, my family, my team, and the people I love?”
Start with one tool. ChatGPT, Claude, or whichever AI you already have open. Do not try to master everything at once.
Work with it. Don't ask one question and leave. Let it interview you, challenge you, and build a plan with you.
Anybody can do this. You just have to raise your hand and say: “Okay, I'm going to try it.”
What do you already know about AI?
Before we talk tools, let's make the room visible.
Beginner, intermediate, or already building workflows?
Have you tried any of these?
- ChatGPT or Claude
- Custom GPTs
- Claude Skills
- Gmail or calendar AI workflows
- Supernormal for meeting notes
No shame either way. Today is about leaving with one practical thing you can actually use.
Your first AI challenge
Everyone open ChatGPT or Claude. Copy this prompt and let AI interview you one question at a time.
Don't stop after one question.
Basic AI use
“Write an Instagram caption.”
Powerful AI use
“Help me become better at my job. Ask questions, understand my workflow, and build a plan with me.”
AI becomes powerful when it knows your context.
- Treat it like a mentor.
- Treat it like a strategist.
- Treat it like a study partner.
- Treat it like a business partner.
- Not just a search engine.
The AI stack for social marketing
You don't need twenty tools. These three, used deliberately, cover almost everything a modern social marketer does.
The caption formula: draft, dismantle, rebuild
The fastest way to write captions that convert is to let two models play different roles, one generates, the other critiques.
- 1Start in ChatGPT and ask it to draft five caption options quickly.
- 2Paste them into Claude using the critique prompt on the right.
- 3Take Claude's critique back into ChatGPT and rebuild the strongest version, a caption that reads as genuinely human, not machine-written.
Pressure-test every strategy from four angles
Before you present a strategy to a client, run it past four different perspectives so you catch the weak spots first.
You walk into the room having already answered the hard questions, which makes your strategy far more convincing and helps clients commit faster.
Lock in your professional persona
AI mirrors the tone you set, so define exactly who it's being before you ask it for anything.
From that point on, everything the model produces, captions, strategies, client pitches, carries a consistent, confident and professional voice.
Write as if it's a $10,000 retainer
A single instruction can raise the quality of almost anything the model writes for you.
Client pitches, strategy documents, content calendars, captions, and prospecting emails. It instantly elevates how clients perceive the quality of your work.
Pick one task AI should take off your plate.
Pause for 3 minutes. This is not theory — everyone chooses one real task they repeat every week, then asks AI to design the workflow.
Client work
Recaps, follow-ups, reports, proposals, onboarding, status updates.
Content work
Captions, hooks, audits, calendars, analytics, repurposing.
Admin work
Inbox, scheduling, reminders, invoices, unanswered emails, next steps.
Build your Monday AI command center
This is where AI stops being a chatbot and becomes an operating system for your agency.
Your AI reads the last seven days, finds what matters, and prepares you before your first meeting.
From scattered apps to one Monday briefing
For founders and agency teams, the problem is not lack of information. The problem is that the information lives everywhere.
The system brings both together so your Monday starts with context, not chaos.
The Monday briefing prompt
Use this inside ChatGPT, Claude, or a custom AI assistant connected to Gmail and Instagram analytics.
Use Claude in Chrome to audit a client's Instagram.
This is the second live proof point: AI is not just writing captions, it can turn a profile into a client-ready report.
- 1Open the client's Instagram profile in Chrome.
- 2Open Claude from your Chrome side panel or extension.
- 3Paste the audit prompt and ask for a Google Doc-style report.
- 4Review the findings, add your human strategy, then share with the client.
Live move: show the profile, paste the prompt, and let the room watch the report start forming.
What is an MCP, and why should marketers care?
MCP stands for Model Context Protocol. Think of it as the universal adapter that lets AI safely connect to tools, data and apps.
the secure connector
For marketers, this means your AI can move from “write me a caption” to “read the right context, understand what happened, and draft the next action.”
How building a Custom GPT looks
A Custom GPT is your repeatable assistant inside ChatGPT: instructions, connected tools, knowledge, and a test preview.
Beginner takeaway: you are not coding. You are packaging a workflow.
How building a Claude Skill looks
A Claude Skill is a reusable folder of instructions Claude can load when the task matches.
For this workshop: the skill teaches Claude how to run your Gmail weekly briefing the same way every time.
Run the Monday briefing every week
Now the story comes together: prompt → custom assistant → tool connection → scheduled delivery.
You can build this with ChatGPT tasks, Claude Projects + Skills, or an AI assistant connected through MCP. The point is not the tool. The point is the repeatable weekly system.
Where Supernormal fits
Supernormal is the easiest place to start because every call, presentation and client meeting becomes organized context.
Live switch: after this slide, open the Supernormal page and show them exactly how the recording, notes, action items and credits work.
On every call, it transcribes the conversation, writes a summary, extracts the action items, and shares everything with your team or client.
For client work, every strategy call becomes a clean recap with documented decisions and clear next steps, quietly signalling that you're organised and on top of the relationship.
One click, and the whole call captures itself
- 1Open Supernormal and hit New capture, that's the entire setup. It starts listening the moment your call begins, with no bot joining the meeting.
- 2During the call it transcribes everything in real time and identifies each speaker automatically.
- 3When you hang up, the full transcript, a summary and the action items land in your inbox and on supernormal.com within minutes.
What it hands back to you
Every call becomes ready-to-use work, not just notes: a clean write-up, a presentation deck, and a drafted follow-up email.
- Grow the client's Instagram from 15K to 25K followers by end of Q3.
- Launch two campaigns around the autumn product drop.
- Weekly calendar locked: 3 feed posts and 2 reels per week.
- Short-form video prioritised, targeting 40% of output.
Next steps: content calendar by Friday, first three posts next week.
Best,
Your name
Your end-to-end content engine
Here's how your AI tools and Supernormal combine into one repeatable workflow.
The client sees a full day's work. It took you two hours.
- 1You get on the client call, and Supernormal records it automatically.
- 2Supernormal pulls out the strategy points and action items.
- 3You feed those into Claude, using the "$10K retainer" instruction.
- 4Claude generates the content strategy and captions.
- 5You send the client a recap and recommendations the same day.
Everything you're leaving with
This is how beginners become AI operators
The goal is not to learn every tool. The goal is to move one level up at a time.
That is the leap: from “AI writes things for me” to “AI helps me run my business smarter.”
Start with one thing today.
Here's your 30-day run of play, one move at a time.